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"The only innovation we introduced was putting lime juice and chili sauce on the popcorn instead of butter," is how Miguel Davila sums up the Cinemex founders' approach to building a pioneering multiscreen cinema chain in Mexico.
—
Worthless, Impossible and Stupid: How Contrarian Entrepreneurs Create and Capture Extraordinary Value
(book)
by Daniel Isenberg
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| Language: | English |
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